Let’s face it; Facebook is one of the most powerful sources of traffic for your website. Provided you handle it correctly, it has the potential to help you stay on top of your customers’ mind. However, measuring and amplifying its performance is not a walk in the park as it might sound in the first place.

Either way, this does not have to be the underlying reason why you are having sleepless nights since we are here to help you improve your Facebook ad tracking. In this post, we will take you through some of the metrics that make a difference when running your Facebook marketing campaign.

Conversion Rates

For you to establish an online community of happy customers, you need to prioritize the conversion rates. To pull this off successfully, there are a couple of things that you ought to keep an eye on. Some of the most notable ones include lead generation, sales and traffic.  Each is unique in its own way and has the potential to give you a better idea of your progress.

Spend some time examining how each is capable of helping you get the most from your Facebook campaigns. Use this as the perfect opportunity to find out more about how each one of them works. It is then that you stand a better chance of generating leads and making sales.

Consider the Frequency

When you decide to organise your page information, it is in your best interest that you determine the number of times your ad has been served to a user. This metric will come in handy, especially for companies that spend hundreds of dollars on ads each month. At no time should you show the same ad to the same person over a long period of time since they might decide to ignore it.

The Bottom Line

The Facebook marketing strategy you employ speaks volumes on whether your business is destined to succeed or fall down the pecking order. That’s why you should never rush through your decision since the little mistakes you make may come back to haunt you later on.  Learn from your mistakes and those made by other marketers to avoid suffering the same fate.  You can visit MediaOne Marketing website and continue reading about Facebook marketing strategies. It is then that you will propel your business to greater heights hassle-free.


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