Your company’s content must rank well on Google to drive website traffic. But SEO marketers cope with barriers to this success, such as algorithm changes and underdeveloped AI. That’s not to say you should skimp on SEO marketing since it goes along way in helping your drive business growth without the hassle.
The secret lies in learning the different SEO challenges marketers face before deciding on anything. And that’s what this quick guide will help you uncover today. Below are some of the many SEO marketing challenges you should know about.
Google Algorithm Changes
You should be aware of the fact that Google changes its search algorithm multiple time per year, which can affect companies’ website traffic. The changes typically reward high-quality content relevant to its main keyword phrase. While you might prioritize more visual content to improve UX, be sure to keep up with the changes taking place.
It is evident that marketing teams can’t control the Google algorithm, but they can control how they respond to it. Companies looking to improve their SEO strategies should not only stay on top of Google algorithm, but also build a strong brand to develop authority in their markets.
Even though you might prioritize predominant voice search, it doesn’t mean you’ll drive immense traffic to your website immediately. Actually, results can take months to manifest. That’s because SEO strategies entail many factors, such as content quality and quantity, page authority and site UX. All of these take time to develop.
Despite this, business leaders often underestimate how long they must wait to see traffic improvements. That’s why you should make it the norm to commit to a long-term SEO strategy, and not let slow results discourage you. It is then that you can get the most from Mobilegeddon-capable websites.
The Bottom Line
You should always be ready to face these SEO challenges when running your marketing campaigns. Always ensure there are fewer white spots on pages and keep pace with Google changes to avoid falling down the pecking order. That’s what you need to get the most out of your SEO marketing campaign without feeling the heat.
If in doubt, there is always the option of leveraging help from a reputable SEO agency. With their help, rest in knowing it will only be a matter of time before you start reaping maximum benefits from your SEO marketing campaign.