Many can attest to the fact that Adobe Commerce is among the most popular eCommerce platforms around. And, of course, for good reasons if the numerous benefits it offers are anything to go by. But as an Adobe Commerce user, you should always be on the lookout for the perfect ways to drive more traffic to your store.
This will mean implementing the best Magento SEO tips to improve your search rankings and generate more organic traffic and sales. Fortunately, that’s what this quick guide will help you achieve today. Read on to find out more!
SEO-Friendly URL Structure
First things first, it pays off to prioritize URL optimization for you to increase your search engine rankings. While there are a few URL structures that Adobe Commerce recommends for your pages, sometimes you might be better off using a flat URL structure. This is especially the case when you have a large product catalog.
The aim of doing this is to help prevent index bloat by making sure each page is only accessible through a single URL. You will also want to enable URL rewrites as it can help ensure you rank higher in search results.
Improve Your Internal Linking Structure
Internal links are ideal for pointing to other pages on your website. For this reason, improving your internal linking structure ensures search engines have an easier time crawling your website and understanding its hierarchical structure. Furthermore, it simplifies navigation thus improving the overall user experience.
Make it the norm to use descriptive and keyword-rich titles as they are also vital in increasing search engine ranking. Also, implement schema markup as it makes it easier for search engines to organize information. That’s precisely what you need to increase your website’s visibility in search engine results and improve your SERP click-through rates.
The Bottom Line
Handling your Magento SEO campaign entails more than what is merely included in this quick guide. Be sure to install an SSL Certificate, implement schema markup, improve your internal linking structure, and optimize mega tags, to mention a few. Fortunately, you can read more Magento SEO tips here before getting started.
If in doubt, feel free to enlist help from professionals in the field. All it takes is for you to find a reputable digital marketing agency in Singapore to guide you, and you are good to go.