Facebook retargeting is a PPC strategy that lets you share ads to people who are familiar with your brand. This group may have either previously visited your website or interacted with your Facebook or Instagram profile. In short, retargeting shows your ads to people who already know about you and its purpose.
Keep in mind an effective Facebook advertising strategy does more than promote the same ads and offers to everyone. Instead, it helps create a campaign flow for each funnel step. With that said, below are top best practices for Facebook retargeting campaigns.
Always Keep At Least One Remarketing Campaign Live
The vast majority of brands advertising on Facebook run retargeting campaigns. If you plan to generate sales from warm leads, it is in your best interest to double down on remarketing to them. Remember, most people do not convert on the first visit to your website or blog. To ensure you turn them into long-term customers, you need to build up their interest in your product. That’s why you should always keep at least one remarketing campaign live for things to turn out how you expect.
Have a Strong Message and Marketing Funnel Match
Once you select the retargeting audiences you want to reach, it is time to create ads and select the landing pages. You need to have a typical funnel on Facebook in Singapore and this is only possible if you ensure your ad creatives are relevant to their target audience. What this simply means is that your remarketing ads should not be the same ones you use in your prospecting campaigns. Before you create list-based Facebook retargeting campaign, ensure a strong message and marketing funnel match. It is then that things will turn out how you expect.
There you have it; some of the best practices for Facebook retargeting campaigns that will help you track micro conversions accurately. To reap maximum rewards, it is in your best interest that you do your homework and understand what goes into Facebook retargeting. After all, you want to be sure that you are running successful marketing campaigns from start to finish.
Fortunately, you can visit MediaOne Marketing website and get more tips about launching Facebook retargeting campaign. Through this action, you will not find yourself making costly mistakes once you kick start your Facebook retargeting campaign in Singapore.